The Seahawks' Marshawn Lynch taking his customary spot atop the Gatorade ice chest, eating his 'power pellets' after scoring his first TD vs Green Bay.
Gatorade wanted to extend their mantra of "WIN FROM WITHIN" to sports equipment on the field of play, where the brand would be seen as most authentic. Implanting the iconic orange color across multiple sports' sidelines created the link between athlete and hydration. Insights from players and professional trainers led us to build the most advanced solutions in field hydration that rose to the challenges of the highly competitive sports environments in the NFL, Premier League, CBF, MLS, NHL, and NCAA.
My roles on these projects went beyond industrial design direction, including product architecture, supplier selection, helping to manage the purchasing effort, and serving as primary client point of contact.