superformer

Art, informed by precision. Intuition, fed by technique. Creativity, enhanced by rigor. Rationality, tempered with empathy.

My approach to industrial design uses principled, in-depth systems thinking to identify and execute strategic objectives. I synthesize data and concepts and transform them into concrete design targets that advances brands and delivers successful products. Some key elements of my process are the early creation of working prototypes, development of systems to define program parameters, and research-fed intuition.

My hands-on engagement, attention to the details, and immersion in the multidisciplinary aspects of every project result in successful product introductions and bottom-line benefits. My work is characterized by strong material purity, meaningful and appropriate solutions, and production-ready design integrity.

Specialties include: product definition, product design, product development, design management, CAD, sketching, SolidWorks, Alias, Adobe, surface modeling, solid modeling, design for manufacturing, DFM, product branding, user experience, sporting goods, fitness, healthy lifestyles, recreational products, carbon fiber, composite structures, and bicycles.


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